For the last 12 years ...

Going beyond the interface, I empower organizations to make informed decisions with impactful UX strategies.

Strategy & Research

Developing data-driven UX strategies that guide organizations in making informed decisions, ensuring user needs are met and business goals are achieved.

Interaction Design Solutions

Crafting seamless and intuitive user interactions that enhance user satisfaction and drive engagement across digital platforms, improving overall user experience.

Information Architecture

Structuring information in a clear, logical manner to ensure users can easily find what they need, facilitating effective navigation and content discovery.

Usability Testing & Analysis

Conducting thorough usability tests and detailed analyses to identify pain points and optimize user interfaces, ensuring a smooth and efficient user journey.

My process

Leading with insight, strategy, and collaboration to drive exceptional user experiences and business success

User Research & Analysis

Conducting in-depth user research to gather insights and understand user behaviors, needs, and motivations, forming the foundation for data-driven design decisions.

Strategic Design Planning

Developing and overseeing comprehensive design strategies that align with business goals, ensuring cohesive and scalable user experiences across all digital touchpoints

Stakeholder Collaboration & Alignment

Collaborating with cross-functional teams and stakeholders to align UX initiatives with business objectives, ensuring that user experience considerations are integrated into strategic decision-making processes.

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selected works